A client who approached us to take photos for a modern 5-bedroom home in a desirable neighborhood in Chino Hills.
Objectives
Capture high-quality, appealing images of the property’s interior and exterior
Highlight the home’s key features and selling points
Provide a variety of shots for use in multiple marketing channels
Planning and Preparation
Property walkthrough: Conducted an initial visit to assess lighting conditions and identify key areas to highlight.
Shot list creation: Developed a comprehensive list of required shots, including:
Exterior (front and back)
Main living areas
Kitchen
Bedrooms
Bathrooms
Special features (e.g., fireplace, backyard patio)
Equipment preparation: Gathered necessary gear, including:
Sony a7iii DSLR camera with wide-angle lens
Tripod for stability
External flash for interior lighting
Polarizing filter for exterior shots
Execution
The photoshoot was conducted over a 1-hour session:
Exterior shots: Began with exterior photos in the morning to capture the best natural light.
Interior rooms: Systematically photographed each room, adjusting furniture and decor as needed for optimal composition.
Detail shots: Captured close-ups of unique features and finishes to showcase the property’s quality.
Multiple angles: Took various shots of each space to provide options for different marketing materials.
Post-Processing
Selected the best images from the shoot, focusing on those that best represented the property.
Performed basic editing, including:
Color correction
Exposure adjustment
Straightening and cropping
Enhanced images to improve overall appeal without misrepresenting the property.
Results
The photoshoot yielded impressive results:
Delivered a set of 30 high-quality images showcasing the property’s best features
Reported a 50% increase in listing inquiries compared to her previous properties on Zillow and RedFin
The house sold within two weeks of listing, 20% faster than the average in that neighborhood.
Key Takeaways
Thorough planning and a detailed shot list are crucial for an efficient and comprehensive photoshoot.
Natural light, when available, can significantly enhance the appeal of interior spaces.
Post-processing should enhance images while maintaining an accurate representation of the property.
High-quality, professional images can significantly impact the marketing effectiveness and sale speed of a property.
This case study demonstrates how a well-executed residential property photoshoot can contribute to successful real estate marketing and faster sales.